Merchandising Strategy

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Downtown Odessa Possesses a unique charm, as well as a key component needed for successful downtown revitalization: the people and the organizations who want to improve the community. Moreover, the substantial downtown workforce, a growing population, and the potential for implementing unique infrastructure sets the stage for successful implementation. In this context, a focused merchandising strategy has been initiated. 


This merchandising strategy is focused on catalytic opportunities based upon the market analysis and design considerations developed throughout this planning process. This framework was tailored from the existing character, environment and physical constraints of buildings and parcels Downtown. Unique opportunities exist in Downtown that can be leveraged to address market demands and fill the niche opportunities available in Downtown. 


To see the full Merchandising Strategy developed for Downtown, please download the full report 





This is an opportunity for high quality restaurant space to anchor each end of the block. The northern restaurant should have an active patio and require similar style signage and historic architectural elements. The southern restaurant should take advantage of the large footprint of the former Evan's/JC Penney building at the corner of Grant and 5th Street



This block should focus on attracting destination restaurants, entertainment or specialty retail, galleries and gift shops that could serve the potential adjacent residential and the convention center and hotel




This area can accommodate three to five story residential with structured parking to create a high quality urban living center near a regional destination and provide a strong gateway into the core of Downtown from the north and the east. 




This redesigned and integrated plaza and woonerf adjacent to the potential new courthouse could be activated with small food vendors (i.e., food trucks) or boutiques that bring daytime and nighttime visitors. 



This block should focus on boutiques and first floor retail with small loft apartments or office on the second floor to complement adjacent uses and existing businesses